🌙 Case Study: 305 Orders in 7 Days — Preparing for Ramadan with the Right Strategy

Product Type: Men’s Clothing (Price: BDT 1,250)
Campaign Period: February 21–27, 2025
Platform: Facebook Ads
Total Orders: 305
Total Ad Spend: ~$210.45
Average Cost per Purchase: $0.69
Reach: 285,645
Impressions: 476,858
Campaigns Active: 5 Ad Sets
Status: Preparing for Ramadan Sales Surge


🧠 The Setup: Early Ramadan Prep with Precision

“আলহামদুলিল্লাহ্ – early Ramadan preparations are underway, and results are already showing. Strategy, product, and content — when aligned — unlock real growth.”

We launched this campaign to test interest and demand in mid-late February, building momentum leading into Ramadan. The goal was to combine:

A high-demand men’s product
An emotionally timed campaign (faith & family purchases rise)
Tightly structured budget strategy


📸 Performance Snapshot

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  • ✅ 305 confirmed purchases
  • ✅ Cost per result: $0.69
  • ✅ Average daily budget: $8–$15
  • ✅ 5 ad sets (learning + active stage)

🔍 Strategy Breakdown

✅ 1. Audience-Wise Scaling

We separated audiences by:

  • New audience (interests + behavior)
  • Warm audience (engaged with previous campaigns)
  • Lookalikes (based on add-to-carts and purchases)

Each set had its own creative and copy tailored to its awareness level.

✅ 2. Emotionally Resonant Content

We aligned content visuals and messaging with Ramadan values:

  • Clean, respectful clothing presentation
  • “Prepare Before Ramadan” urgency line
  • Highlighted pricing: BDT 1,250 with quality assurance

✅ 3. Controlled Spend, Big Return

Despite small daily budgets ($5–$15 per ad set), we achieved:

  • Strong conversion rates
  • Cost-efficient sales
  • Steady scaling potential for the main Ramadan campaign ahead

📊 7-Day Campaign Summary

MetricValue
Website Purchases305
Total Ad Spend~$210.45
Avg. Cost per Purchase$0.69
Total Reach285,645
Total Impressions476,858
Product PriceBDT 1,250
Number of Ad Sets5 (Mixed: Learning + Active)

🕌 Takeaway for Seasonal Sellers

📌 Don’t wait for Ramadan week — prepare early, test products, and build momentum.

This client now has verified data, an optimized product, and clear budget guidance for scaling during Ramadan’s peak.


❤️ Final Note

If you want to test your product now and be ready to dominate during Eid or Ramadan, we can help you:

  • Find the right audience
  • Build scroll-stopping content
  • And scale affordably — just like we did here

📈 Let’s grow your business, strategically and spiritually.

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