Industry: Fashion & Lifestyle (Clothing & Accessories)
Timeframe: January 1 – December 31, 2025
Sales Platform: Website (with Facebook Ads as the primary traffic source)
Total Orders: 25,517
Total Sales Revenue: BDT 39,617,161.50
🚀 Executive Summary
2025 was a breakthrough year for this fashion eCommerce brand. With a strong product lineup, consistent performance marketing, and optimized customer experience, we successfully scaled to:
✅ 25K+ confirmed orders
✅ Nearly 4 crore in yearly revenue
✅ Stable growth with high seasonal peaks during Eid and Q4 sales
📸 Performance Overview
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- Total Orders: 25,517
- Total Revenue: BDT 39,617,161.50
- Highest Volume Periods:
- Ramadan to Eid-ul-Fitr (April–May)
- Qurbani Eid & Summer (June–July)
- Winter Collection Launch (October–December)
📊 Trend Analysis
🔹 Order Trend:
Consistent weekly order volume with major spikes during festival periods. Momentum grew steadily in the second half of the year.
🔹 Sales Trend:
Revenue followed a similar pattern, with multiple days in Q4 crossing BDT 1.5–1.8 lakh in daily sales.
💡 Key Strategic Moves
✅ Winning Product Focus:
Prioritized fast-moving, seasonal products like Panjabis, drop shoulder tees, and women’s sets with strong visual appeal and pricing under BDT 1,500.
✅ Performance Marketing Execution:
Using Facebook Ads, we ran dynamic campaigns targeting interest + behavior + retargeting audiences with average cost-per-purchase between $0.50–$0.80.
✅ Campaign Timing:
Advanced launch of Ramadan & Eid campaigns resulted in high-volume sales at low acquisition cost.
✅ Operational Optimization:
Fulfillment and inventory systems were adjusted for scale — handling 700+ orders during weekly peaks with minimal error or delay.
🎯 Result Summary
| Metric | Value |
|---|---|
| Orders | 25,517 |
| Revenue | BDT 39,617,161.50 |
| Avg. Monthly Orders | ~2,100+ |
| Highest Daily Revenue | 180,000+ BDT/day |
| Avg. Order Value | ~BDT 1,550 |
| Major Platforms | Website (with FB Ads) |
🏁 Final Words
“Real growth isn’t an accident — it’s a result of tested products, structured campaigns, and timely decision-making.”
With these systems in place, this brand is ready to double performance in 2026 — backed by deep customer insights and high campaign efficiency.
📈 Want to scale your online business like this?
Let’s help you build the right funnel, run strategic ads, and grow your brand — profitably and predictably.