Client Product: Eid Panjabi (Traditional Men’s Wear)
Campaign Period: March 2–5, 2025
Platform: Facebook Ads
Total Orders: 278
Total Spend: $231.65
Average Cost per Purchase: $0.83
Product Price Range: BDT 1,150 – 1,250
Primary Target: Male audience (ages 20–45), festival shoppers
🧠 Strategy That Worked
🥰 Alhamdulillah! The key to business success is not magic — it’s matching the right strategy with the right moment. When that happens, results become inevitable.
This was a pre-Eid Facebook ad campaign focused on selling affordable, stylish men’s panjabis. With just a few days of testing, we generated strong and affordable results that confirmed product-market fit and audience demand.
📸 Campaign Snapshot
🖼️ [Insert Image: “d5414d05-0dc1-4730-9c9c-95cea5d0c440.png”]
(Upload to your CMS or Facebook gallery with this caption:
“278 Panjabi orders in just 3 days with only $231 spend!”)
- Total Orders: 278
- Reach: 373,571
- Impressions: 552,222
- Total Ad Spend: $231.65
- Average CPA: $0.83
- Top-performing ad sets: Below $0.70 per purchase
- Product Price Range: BDT 1,150 – 1,250
📦 Product Positioning
We focused on:
✅ Price point matching the Eid segment
✅ Localized ad copy with cultural appeal
✅ Simple, clean visual creatives showing men wearing the panjabi
✅ “Eid Offer” tag for urgency + value
🔍 What We Did Right
- Campaign Layering:
We ran 8 campaigns with different ad sets and audience types — including interest targeting, broad male audience, and warm retargeting. - Daily Budget Control:
Spent between $7–$25 per day per ad set, optimizing only those with strong ROAS. - Fast Feedback Loop:
Paused high-cost sets quickly and reinvested in those under $0.90 CPA.
📊 Results Summary
| Metric | Value |
|---|---|
| Total Orders | 278 |
| Total Ad Spend | $231.65 |
| Avg. Cost per Purchase | $0.83 |
| Reach | 373,571 |
| Impressions | 552,222 |
| Product Type | Men’s Eid Panjabi |
| Product Price | BDT 1,150–1,250 |
✅ Takeaway
🎯 “Business growth isn’t guesswork. It’s strategy + timing + testing.”
This 3-day campaign proves that when the product, audience, and creative align, results follow fast — even with low spend.
🕌 Final Words
The client is now preparing for the next phase of Eid stock, scaling orders daily and focusing on new panjabi color variants.
Whether you’re launching ethnic wear or seasonal apparel — the right ad funnel can change your sales story in just days.
Want to test your product before Eid?
We’ll help you build the offer, test it fast, and optimize it for sales — InshaAllah.